Our Why

Reliable Hustler started as a simple conversation between two friends, Emma and Kendall, who shared a love for creativity, style, and giving back. We kept asking ourselves, what if we built something beautiful that also helped other women rise? That “what if” became Reliable Hustler.

When Jordan Gish joined as our Marketing Director, her talent for branding and passion for purpose helped bring our vision to life.

Together, we’re creating pieces that inspire confidence and give back. A portion of every purchase supports organizations that help women start their own businesses.

Wear the hustle. Fund her dream.

  • Emma

    Emma Hopkins is a mom of three amazing boys and one very spoiled rescue pitbull named Dorothy. She has a love for fashion, travel, and cooking....especially when it involves good music, a glass of wine, and a little chaos in the kitchen. Emma blends classic style with a modern edge and believes that confidence and kindness never go out of fashion. Reliable Hustler is her way of mixing purpose with passion, empowering women to chase their dreams with a little grit and a lot of style.

  • Kendall

    Kendall Tuffli is a proud mom of two amazing kids and one equally lovable rescue pup named Marley. With a love for fashion that leans toward cool, elevated streetwear, she’s the kind of woman who can mix a designer label with a vintage tee and make it look effortless. Kendall brings creativity, confidence, and heart to everything she does. She’s passionate about empowering women, thinking outside the box, and turning bold ideas into something beautiful and meaningful.

  • Jordan

    Jordan Gish is a natural marketing guru who sees potential and possibility in everything she touches. By day, she helps a major corporation build brand awareness, and by night, she pours that same creativity into her own business ventures and Reliable Hustler. She’s married, has the sweetest little pup named Luna, and somehow manages to juggle it all with humor, grace, and a killer sense of style. Jordan is the true embodiment of what it means to be a Reliable Hustler.