Reliable Hustler was born from friendship, ambition, and a shared belief that women can build beautiful things, together.

Founded by Emma Hopkins and Kendall Tuffli, Reliable Hustler began as a shared dream to create timeless pieces they truly love, crafted with purpose, passion, and heart. They were lucky to have Jordan Gish join soon after as Director of Marketing, helping to shape the brand’s voice and vision.

At its core, Reliable Hustler is about more than what you wear, it is about what you stand for. A portion of proceeds from every cashmere sweater, cap, and piece in the collection goes to organizations that help women start and grow their own businesses, turning hustle into impact and style into support.